10-12 years back, when the internet was young and still in its infancy, the going was easy for most of the internet marketers. Many gurus started at that time. Ranking a website on Google was not a big problem as there was not many websites online then.
Ten fifteen years forward, internet has changed a lot. Things are no easier now. Google has changed a lot over these years. There is now an intense competition among the internet marketers and webmasters. The strategies that worked a few years back, dont work any more.
You should understand a few facts about Google if you want to succeed at search engine optimization (SEO). Many people dont know these facts.
Google ranks a website based on its Page Rank (PR). This is known to almost everyone interested in SEO. Page Rank (PR) is getting more important with the passage of time as more and more websites are coming online and the competition is increasing.
It is becoming very difficult for Google to decide which website should be ranked ahead of the other. So, Google uses PR, this much most know!
Now, how Google does calculates PR. Google assigns a PR for each webpage that you create. In the beginning it has some value, but overtime it can become 1, 2 or more. Off course the webpages should relate to one particular niche.
Just by internally linking your site webpages, you can build a good PR over time. In other words, a good internal linking structure for your website helps a lot in getting a high Page Rank. I have seen websites that have not more than 100 backlinks but have a PR of 5 or more.
Most of these websites are 3 to 4 years old. They have 1500-2500 webpages. Most of those pages are full of quality content that the reader wants. So what Google looks overtime is good quality content and the age of the website and that the webpages all relate to one particular niche.
The older the website, the higher the PR. Forget about ranking a new website! Just keep on adding good quality pages weekly and in a few years, your website will have a PR of 5+. It is as simple as that.
Another myth that is propagated is the keyword density on the webpage. Google does not bother about keyword density. So you should also not bother about it. Dont waste your money on buying keyword density tools.
Google uses LSI (Latent Semantic Indexing). It is a totally different ball game. You dont need to bother about it. Just write each post as if you are talking with the reader. Forget about how the search engine is going to look at your webpage. It is the reader who should be more important for you; this is exactly what LSI is and what Google also likes.
Ten fifteen years forward, internet has changed a lot. Things are no easier now. Google has changed a lot over these years. There is now an intense competition among the internet marketers and webmasters. The strategies that worked a few years back, dont work any more.
You should understand a few facts about Google if you want to succeed at search engine optimization (SEO). Many people dont know these facts.
Google ranks a website based on its Page Rank (PR). This is known to almost everyone interested in SEO. Page Rank (PR) is getting more important with the passage of time as more and more websites are coming online and the competition is increasing.
It is becoming very difficult for Google to decide which website should be ranked ahead of the other. So, Google uses PR, this much most know!
Now, how Google does calculates PR. Google assigns a PR for each webpage that you create. In the beginning it has some value, but overtime it can become 1, 2 or more. Off course the webpages should relate to one particular niche.
Just by internally linking your site webpages, you can build a good PR over time. In other words, a good internal linking structure for your website helps a lot in getting a high Page Rank. I have seen websites that have not more than 100 backlinks but have a PR of 5 or more.
Most of these websites are 3 to 4 years old. They have 1500-2500 webpages. Most of those pages are full of quality content that the reader wants. So what Google looks overtime is good quality content and the age of the website and that the webpages all relate to one particular niche.
The older the website, the higher the PR. Forget about ranking a new website! Just keep on adding good quality pages weekly and in a few years, your website will have a PR of 5+. It is as simple as that.
Another myth that is propagated is the keyword density on the webpage. Google does not bother about keyword density. So you should also not bother about it. Dont waste your money on buying keyword density tools.
Google uses LSI (Latent Semantic Indexing). It is a totally different ball game. You dont need to bother about it. Just write each post as if you are talking with the reader. Forget about how the search engine is going to look at your webpage. It is the reader who should be more important for you; this is exactly what LSI is and what Google also likes.
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